Influencer Marketing Masterclass - Evergreen
Influencer Marketing Masterclass - Learn influencer marketing strategy for your small business

Let me guess where you're at...  

  • You've got an amazing product but no one is buying. You know your offerings are first class but you can't seem to make any sales. You need to try a new marketing strategy.  
  • You feel like a best-kept secret. Not enough people know who you are and what you do - you need to get yourself out there!
  • You want to reach a new audience. You love the community you've cultivated but your sales are growing stagnant. Where are all your new customers at?
  • Your clients are one step ahead of you. Your clients have started asking you about outreach and influencer marketing, but you have no idea where to start!

Look into my virtual crystal ball 🔮 and we'll see a world where...

You are THE go-to brand in your niche. Your ideal audience flock to your site and are dying to see what you're going to do next!

Your sales have sky-rocketed. Influencers are wholeheartedly recommending you to your ideal audience - of course you're going to see more sales!

OR your sales have steadily increased at a manageable rate. Hustle or not, you're taking it at a pace that works for YOU and your business!

You've built meaningful connections and grown your network. You've focused on long-term collaborative relationships with influencers and built up a network that churns out new customers like a virtual factory.

Your brand exposure has increased dramatically. When you start putting yoruself out there, conversation starts and word of mouth spreads. You're not a secret any more.

And you can achieve all of this! 

All you need is a strategy that grows brand awareness, builds community, drives sales + increases trust in your business!

"Zoe's Influencer Marketing masterclass is a beautifully designed and easily digestible e-course.

As an influencer in the creative market, I have seen countless business owners approach influencer marketing with dismal results due to a lack of understanding of the ins and outs of this newer marketing avenue.

Zoe's masterclass will carefully walk you through creating a powerful and relational strategy that leads to profitable results with key influencers in your market!" - Megan of Megan Martin Creative

Influencer Marketing Masterclass - Learn influencer marketing strategy for your small business

You need Influencer Marketing, pal!

What the heck is influencer marketing?

Influencer marketing is all about collaborating with authorities (a.k.a. influencers) in your niche to create word of mouth around your brand.

An 'influencer' is somebody that has an authority and a level of influence within a certain niche. This could be a blogger, a YouTuber, a well-known business owner, or someone with a large Instagram following.

How can influencer marketing help your business?

By collaborating with influencers you’re going to be reaching new audiences and building brand awareness.  

Here’s a quick rundown for you of other ways Influencer marketing can help your business: 

  • Increase brand exposure
  • Establish relationships
  • Build a community
  • Reach a new audience
  • Increase SEO performance (who knew, right?!)
  • Increase trust in your brand
  • Create more shareable content
  • And, ultimately, increase your income!

"Influencer Marketing" may be a phrase that makes you cringe. I hear ya...

  • You have no idea how to find influencers within your niche
  • You want to work with influencers but have no clue how to approach them
  • You find influencers intimidating or difficult and get put off reaching out to them
  • You’re worried you won’t stand out in a sea of pitch emails
  • You are afraid of pitching an idea to an influencer and sounding too salesy
  • You have had a bad experience working with an influencer and don't want to give it another go

But it doesn't have to be that way!

Introducing... Influencer Marketing Masterclass

Influencer Marketing Masterclass - Learn influencer marketing strategy for your small business

Take your business out of the shadows and into the eyes of your ideal audience!

Heck yes! I want to enroll now!
Influencer Marketing Masterclass - Learn influencer marketing strategy for your small business

"Your course was awesome and gave me the confidence I needed to move forward with working with influencers. 

The detailed examples were awesome, and the downloadable assets have been my favorite part! I've used the Influencer spreadsheet to keep track of everyone I'm working with, and the contract is super helpful to know how to go about collaborations in a legal and thorough way (something I would have known nothing about otherwise). 

I know that influencer marketing is going to be huge for me going forward (it's only been a couple weeks, but I'm already seeing some great traction). 

Your course was a great investment, and I'm so glad to have found it and you!" - Kelly of Shop Rollick

With this strategy, you'll be able to:

  • Plan and implement a strong influencer marketing campaign. From start to finish, you’ll be able to confidently find, approach, and work with influencers within your niche.  
  • Collaborate left, right and centre. You’ll be working with your favourite influencers who are a great fit for you and your brand and establishing long-term working relationships.
  • Keep the ‘collab’ in your collaborations. Stay creative and collaborative in your partnerships and enhance your experience with influencers.
  • Stay safe and legal. You’ll stop worrying about the legal side of influencer marketing - you’ll know exactly what to do so you can focus on implementing a great collaboration.
Influencer Marketing Masterclass - Learn influencer marketing strategy for your small business

So, what does this course teach you?

Module 1: An Intro to Influencers  

I will walk you through the world of social influencers! You'll learn the fundamentals of influencer marketing, get a detailed look at influencers on each platform and discover how they can help your biz.  

BONUSES: 'Jargon Cheat Sheet' + 'Which Platform Is Best For My Campaign?' Guide

Module 2: Brainstorming Ideas  

Here's where we get started on your strategy! I'll teach you how to hone in on the purpose of your campaign, focus on your target audience, and walk you through free + sponsored content ideas for your influencer campaign.  

BONUSES: 'How To Choose Your Best Idea' Worksheet + 'Ultimate Guide To Collaboration Ideas'

Module 3: Finding Influencers In Your Niche  

You'll learn how to search for and identify influencers - whatever your niche! I'll also teach you the key stats you need to look out for as well as my 7-point criteria influencers have to meet to make sure they are a great fit for your brand.

BONUSES: 'Best Fit Criteria' Checklist

Module 4: Appoaching Influencers

Get over the fear of reaching out to influencers! In this module, you'll learn how to make genuine connections with influencers and write pitch emails that stand out and get replies every time! You'll also get access to my private email wording swipe files.  

BONUSES: Email Templates & Swipe Files

Module 5: Working Through Your Collaboration

Learn how to craft strong agreements that keep you and your influencer happy. You'll find out the importance of disclosing sponsored content and keeping everything legal! Plus, you'll be able to get a hold of my private influencer agreement template that you can use for your own campaigns - simple!

BONUSES: Influencer Agreement Template

Module 6: Post-Collaboration Tips

Learn how to make the most of your influencer’s content and get the most bang for your buck. You will also become the master of measuring influencer campaigns and evaluating your success!

Influencer Marketing Masterclass - Learn influencer marketing strategy for your small business

"Influencer Marketing Masterclass is such an incredible resource for small business owners. 

Zoe's step-by-step process teaches you exactly how to run an influencer marketing campaign for your business. Plus, her Email Swipe Files and Influencer Agreement Template are priceless!

Influencer Marketing Masterclass is the ultimate guide to working with influencers to increase your sales and brand awareness." - McKinzie Bean of Moms Make Cents

"Zoe is amazing! There is so much thought that went into this course, it literally blew my mind. 

Never knew an influencer marketing course was going to change the way I see my business and brand. My favourite lesson was the collaboration ideas. I've learnt so much out of it!" - Arpitha of Just Arpi

Influencer Marketing Masterclass - Learn influencer marketing strategy for your small business
Enroll in Influencer Marketing Masterclass today!

This course is for you if you are...

This course isn't for you if you are...

  • An online business owner. You want to expand your reach, grow your community and boost your sales - and influencer marketing is the way to do it! You’re in the right place if you want to learn how to plan and implement your first collaboration or if you want to improve on your current influencer skills!  
  • A virtual assistant or social media manager. Want to improve and expand your skillset? Influencer marketing could be the next big thing your clients are looking for. Get ahead of the game and learn all you can about how to pull off a great collaboration for your clients.  
  • A PR account exec or manager. Looking to learn more about influencer marketing? You could be the next go-to gal or guy in your office. Impress your bosses by recommending and implementing your first influencer campaign.
  • Not willing to put in the work. This course makes things a helluva lot easier for you and will save you a ton of time but it does not mean that you don’t have to put any effort in. You can go through the course at your own pace (plus you have lifetime access) so there’s no rush but when you get down to it, you’ll need to do the work to get the results!  
  • Not interested in working with influencers. Why are you even here, bro? Influencers are crazy resourceful for your business but if you don’t want to work with them then this course ain’t for you!
  • Expecting to work with influencers for free. Sure, this course has some ideas for unpaid collaborations but you shouldn’t be enrolling if you expect influencers to do work for free. This is their job and as much as you wouldn’t want to work for nothing, they don’t either.

"Zoe is an influencer marketing pro

She knows how to create connections and strategies that actually get results. She's built up networks and genuine connections with bloggers and influencers who can share information about your product. 

She'll be a great resource for anyone looking to build their influencer marketing!" - Kayla Kurin of Do Good, Be Social

Influencer 101 - Influencer Marketing Outreach Strategy Free Workshop
Influencer Marketing Masterclass - Learn influencer marketing strategy for your small business

"Zoe definitely knows her stuff when it comes to influencers.

She knew exactly what I needed and provided me with the right contacts and their stats so I could start connecting in the online world.

I trust her knowledge wholeheartedly - which is why I’m going to work with her again on a different project!" - Sarah Shuttle of Orla by Sarah Shuttle

Treat yo'self! Enroll now >>