Let me guess where you're at...
You are THE go-to brand in your niche. Your ideal audience flock to your site and are dying to see what you're going to do next!
Your sales have sky-rocketed. Influencers are wholeheartedly recommending you to your ideal audience - of course you're going to see more sales!
OR your sales have steadily increased at a manageable rate. Hustle or not, you're taking it at a pace that works for YOU and your business!
You've built meaningful connections and grown your network. You've focused on long-term collaborative relationships with influencers and built up a network that churns out new customers like a virtual factory.
Your brand exposure has increased dramatically. When you start putting yoruself out there, conversation starts and word of mouth spreads. You're not a secret any more.
And you can achieve all of this!
All you need is a strategy that grows brand awareness, builds community, drives sales + increases trust in your business!
"Zoe's Influencer Marketing masterclass is a beautifully designed and easily digestible e-course.
As an influencer in the creative market, I have seen countless business owners approach influencer marketing with dismal results due to a lack of understanding of the ins and outs of this newer marketing avenue.
Zoe's masterclass will carefully walk you through creating a powerful and relational strategy that leads to profitable results with key influencers in your market!" - Megan of Megan Martin Creative
Influencer marketing is all about collaborating with authorities (a.k.a. influencers) in your niche to create word of mouth around your brand.
An 'influencer' is somebody that has an authority and a level of influence within a certain niche. This could be a blogger, a YouTuber, a well-known business owner, or someone with a large Instagram following.
By collaborating with influencers you’re going to be reaching new audiences and building brand awareness.
Here’s a quick rundown for you of other ways Influencer marketing can help your business:
"Your course was awesome and gave me the confidence I needed to move forward with working with influencers.
The detailed examples were awesome, and the downloadable assets have been my favorite part! I've used the Influencer spreadsheet to keep track of everyone I'm working with, and the contract is super helpful to know how to go about collaborations in a legal and thorough way (something I would have known nothing about otherwise).
I know that influencer marketing is going to be huge for me going forward (it's only been a couple weeks, but I'm already seeing some great traction).
Your course was a great investment, and I'm so glad to have found it and you!" - Kelly of Shop Rollick
Module 1: An Intro to Influencers
I will walk you through the world of social influencers! You'll learn the fundamentals of influencer marketing, get a detailed look at influencers on each platform and discover how they can help your biz.
BONUSES: 'Jargon Cheat Sheet' + 'Which Platform Is Best For My Campaign?' Guide
Module 2: Brainstorming Ideas
Here's where we get started on your strategy! I'll teach you how to hone in on the purpose of your campaign, focus on your target audience, and walk you through free + sponsored content ideas for your influencer campaign.
BONUSES: 'How To Choose Your Best Idea' Worksheet + 'Ultimate Guide To Collaboration Ideas'
Module 3: Finding Influencers In Your Niche
You'll learn how to search for and identify influencers - whatever your niche! I'll also teach you the key stats you need to look out for as well as my 7-point criteria influencers have to meet to make sure they are a great fit for your brand.
BONUSES: 'Best Fit Criteria' Checklist
Module 4: Appoaching Influencers
Get over the fear of reaching out to influencers! In this module, you'll learn how to make genuine connections with influencers and write pitch emails that stand out and get replies every time! You'll also get access to my private email wording swipe files.
BONUSES: Email Templates & Swipe Files
Module 5: Working Through Your Collaboration
Learn how to craft strong agreements that keep you and your influencer happy. You'll find out the importance of disclosing sponsored content and keeping everything legal! Plus, you'll be able to get a hold of my private influencer agreement template that you can use for your own campaigns - simple!
BONUSES: Influencer Agreement Template
Module 6: Post-Collaboration Tips
Learn how to make the most of your influencer’s content and get the most bang for your buck. You will also become the master of measuring influencer campaigns and evaluating your success!
"Influencer Marketing Masterclass is such an incredible resource for small business owners.
Zoe's step-by-step process teaches you exactly how to run an influencer marketing campaign for your business. Plus, her Email Swipe Files and Influencer Agreement Template are priceless!
Influencer Marketing Masterclass is the ultimate guide to working with influencers to increase your sales and brand awareness." - McKinzie Bean of Moms Make Cents
"Zoe is amazing! There is so much thought that went into this course, it literally blew my mind.
Never knew an influencer marketing course was going to change the way I see my business and brand. My favourite lesson was the collaboration ideas. I've learnt so much out of it!" - Arpitha of Just Arpi
"Zoe is an influencer marketing pro!
She knows how to create connections and strategies that actually get results. She's built up networks and genuine connections with bloggers and influencers who can share information about your product.
She'll be a great resource for anyone looking to build their influencer marketing!" - Kayla Kurin of Do Good, Be Social
"Zoe definitely knows her stuff when it comes to influencers.
She knew exactly what I needed and provided me with the right contacts and their stats so I could start connecting in the online world.
I trust her knowledge wholeheartedly - which is why I’m going to work with her again on a different project!" - Sarah Shuttle of Orla by Sarah Shuttle